Entrepreneurial Risk - Taking Versus Growth Management :

نویسنده

  • Gary W. Brester
چکیده

On a warm Monday mornirg in Pocatello, Idaho, Mark Brown surveys the bustling activity in his cramped metal-fabrication shop. As owner and president of Premier Technology, Inc., Mark uses a few moments between cellular phone calls to reflect on the rapid growth of his small company and to consider a few alternatives regarding the future direction of the business. As the temperature and welding smoke begin to rise in the shop he realizes that the heat is on for several critical decisions regarding the management and strategic direction of Premier. He also realizes that despite the early success of his company, the future remains as hazy as the atmosphere in the fabrication shop.

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تاریخ انتشار 2004